Curious about the "Buy, Borrow, Die" approach used by the rich? 


From: Paddy Tennant - Jan 16th, 2026

THE VIDEO -  Curious about the "Buy, Borrow, Die" approach used by the rich? 

Curious about the "Buy, Borrow, Die" approach used by the rich? This guide breaks down how it helps sustain and grow wealth efficiently.

From: Paddy Tennant - Jan 16th, 2026

If you've ever wondered how the wealthy continue to expand their fortunes while seemingly evading heavy taxes, you might be interested in the strategy they employ known as "Buy, Borrow, Die." This approach allows affluent individuals to leverage their assets efficiently, minimize tax burdens, and preserve their wealth across generations. Let's delve into how this intriguing technique works and why it's become a favored wealth management tactic among the financially elite.


Buy Assets

The journey begins with purchasing appreciating assets such as stocks, real estate, or art. Wealthy individuals often invest in assets expected to increase in value over time. By focusing on growth assets, they aim to build substantial wealth without realizing capital gains, which would trigger taxation. The idea is to buy and hold, letting their investments grow and compound over the years.

Borrow Against Assets

Instead of selling assets to access cash, which would incur capital gains tax, the wealthy borrow against their appreciated assets. This step allows them to unlock liquidity while avoiding the sale of their investments. Lenders are usually willing to provide loans using the value of the assets as collateral, often at lower interest rates than consuming capital gains tax. This borrowed money can be used for living expenses, further investments, or other financial needs, and since loan proceeds aren't considered income, they're not subject to immediate taxation.

Die and Transfer Wealth

The final step is the strategic transfer of wealth, leveraging legal frameworks to minimize tax obligations. Upon death, the step-up in basis rule typically applies, allowing heirs to inherit the assets with an adjusted basis equal to their current market value. This means that the accumulated capital gains go unrealized, effectively erasing the capital gains tax liability on the appreciated value during the deceased's lifetime. The heirs can then choose to hold or sell the assets without the burden of the decedent's unrealized capital gains taxes.

Criticisms and Considerations

While the "Buy, Borrow, Die" approach is legal and takes advantage of existing tax laws, it has sparked debates about fairness and the disparity it creates between the wealthy and average earners. Critics argue that it highlights loopholes in the tax system that enable the rich to avoid taxes while everyday individuals pay their fair share from earned income. Proponents, however, see it as a savvy exploitation of available legal strategies to enhance and secure wealth for future generations.

Conclusion

"Buy, Borrow, Die" exemplifies how the wealthy manipulate financial tools to their advantage, sidestepping hefty tax bills and maintaining their capital's growth potential. As tax policies and financial regulations evolve, it's essential for lawmakers and stakeholders to consider equity and effectiveness in addressing these strategies. For now, this method remains a sophisticated tool in the arsenal of wealth preservation, offering a glimpse into how the financially savvy navigate the intricate world of wealth accumulation.